The type of mandate is agreed with your Easyhome office and set out in writing. It is worth knowing that an exclusive mandate is what allows an agency to invest fully in marketing and to stand behind performance commitments such as the 15-day promise, since a non-exclusive arrangement splits the effort across several agencies. Discuss the best fit for your sale with your adviser.
A mandate can be exclusive, where one agency alone markets the property, or non-exclusive, where several agencies work on it at once. Each has a logic, and the right choice depends on what a seller values most: concentrated effort and accountability, or spreading the net wider.
The trade-off is real and often misunderstood. A non-exclusive mandate feels like more coverage, yet in practice it can dilute the outcome. When no single agency is certain to earn from a sale, none has a strong incentive to invest heavily in professional photography, immersive video and premium portal placement, so the property can end up marketed thinly by everyone and championed by no one. Buyers also encounter the same property listed several times, sometimes at differing prices, which can undermine confidence.
Exclusivity is what unlocks Easyhome’s full method. A single accountable team, a coherent strategy and the budget to present the property properly are only justifiable when one agency owns the result. It is also the foundation of the public promise, “Your property sold in 15 days, or the agency fees are waived”, a commitment no agency could reasonably make while sharing the listing with competitors. The counter-intuitive lesson many sellers learn is that concentrating the mandate tends to produce a faster, cleaner and better-priced sale than spreading it.
For the arrangement that suits your property, talk it through with your adviser, who will explain the terms clearly before you sign.
At a glance
- Two options: exclusive (one agency) or non-exclusive (several).
- Non-exclusive trade-off: wider net, but diluted effort and incentive.
- Buyer confusion: the same property listed several times, sometimes at different prices.
- Exclusivity unlocks: full marketing budget and one accountable team.
- Promise link: the 15-day guarantee relies on exclusivity.
- Best step: agree the mandate type in writing with your adviser.