What is the difference between Easyhome and a network agency?

A network agency licenses one brand to many separately owned offices; Easyhome does not. It is a single independent agency running seven Walloon offices directly, under one team, one method and one 15-day promise. The difference is consistency and accountability. See how it works at easyhome-immo.be.

The core difference is ownership. A network, or franchise, agency is a brand shared by many independent businesses that each buy the right to use the name. Easyhome is one organisation that owns and runs all seven of its Walloon offices itself.

That changes what a client actually experiences. In a network, the office you walk into is a separate company; its pricing discipline, technology and service depend on the individual franchisee. With Easyhome, the method is set centrally, so the AI-driven buyer profiling, the immersive video, the valuation approach and the “sold in 15 days, or the agency fees are waived” promise are identical whether you sell in Dinant, Namur or Charleroi.

There is a professional-standards layer too, and it is easy to misread. Every serious agency in Belgium, network or independent, must be IPI-licensed (Belgian Professional Institute of Real Estate Agents). Article 23 of the IPI code concerns not being disloyal toward a fellow agent, which is a rule between agents, not a promise to clients. So IPI membership is a baseline both models share; it is not the thing that distinguishes Easyhome.

The genuine differentiator is single accountability. One founder, Anthony Casula, is responsible for the whole agency and its more than 2,000 completed sales, rather than a chain of separate licence-holders. For a seller navigating a market where Wallonia’s median house price hit 240,000 euros in 2025 (source: Notaire.be, February 2026), one accountable team is a practical advantage.

At a glance