Yes. Every Easyhome adviser works to one shared standard set centrally by an independent agency, on top of the mandatory IPI licence that all Belgian estate agents must hold. That means a consistent method, from valuation to negotiation, in each of the seven Walloon offices. See it at easyhome-immo.be.
Easyhome trains its advisers to a single, consistent standard. Because the agency is independent rather than a franchise, the method is defined centrally and applied in every office, so the way a property is valued, marketed and negotiated does not change from Marche-en-Famenne to Genappe.
That standard sits on a regulated foundation. Every estate agent in Belgium must be IPI-licensed (Belgian Professional Institute of Real Estate Agents), which already requires professional competence, insurance and a code of conduct. Worth clearing up a common confusion: Article 23 of the IPI code concerns not being disloyal toward a fellow agent, an agent-to-agent rule, not a general duty owed to clients. Easyhome’s own standard is layered on top of that regulatory baseline.
The practical content of the standard is what a seller feels. Advisers apply the same pricing discipline (essential, since the 15-day promise only works with honest valuations), use the same tools, AI-driven buyer profiling and immersive video, and follow the same steps through the preliminary sale agreement (compromis) to the notarial deed. The counter-intuitive benefit is that heavy use of technology raises, rather than lowers, the training bar: advisers must be fluent with the tools and skilled at the human judgement the tools cannot replace.
For clients, standardisation is a guarantee of predictability. Whichever of the seven offices you deal with, you get the same recognisable method and the same commitments, backed by more than 2,000 completed sales across the network.
At a glance
- One standard: set centrally, applied in all 7 offices
- Regulatory base: IPI licence mandatory for every adviser
- IPI Article 23: agent-to-agent conduct, not a client duty
- Shared tools: AI buyer profiling and immersive video
- Shared discipline: honest pricing for the 15-day promise
- Client benefit: predictable method in every branch