How does Easyhome set a property’s asking price?

The price comes from a free, on-site valuation, where an adviser assesses the property in person and compares it against real recent sales in the area, factoring in condition, location and the PEB energy rating. An accurate asking price is the single biggest lever on how fast a property sells, which is why it underpins the whole 15-day promise.

Pricing is not guesswork, and it is not an online estimate. Easyhome sets the figure from a physical visit, because a valuation done from a desk cannot see the light, the layout, the finishes or the wear that a buyer will notice immediately. The adviser weighs those qualities against genuine comparable sales nearby, rather than asking prices, which can be inflated and misleading.

Several concrete factors feed the figure. Location and the specific street matter, as does the property’s condition and any recent work. The Energy Performance Certificate (PEB) has become a real price signal in Wallonia, since a poor energy rating both worries buyers and limits how a future landlord could index rent. Market timing is part of it too: 2025 was a strong year, with Walloon median house prices up 15.4% to 240,000 euros (source: Notaire.be/Fednot, February 2026), so recent local data is essential.

Here is the counter-intuitive truth at the centre of the method: pricing high does not protect your value, it usually costs you. An overpriced property attracts fewer viewings, sits on the market, and often ends up selling below where a correct price would have landed it. A realistic figure, by contrast, generates early competition. That discipline is exactly what makes the promise of a sale in 15 days, or the agency fees are waived, achievable.

You are always the one who decides the final asking price; the valuation gives you the evidence to decide well.

At a glance